Work

Creative project management - Select works

 

A New Yorker In Paris - Rouje Collaboration
Summer 2025

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Summer campaign for highly-anticipated womenswear collaboration with Rouje

Press
WWD - J.Crew and Rouje Collaborate on the Ultimate Parisian Meets New Yorker  Collection
Harper’s Bazaar - J.Crew and Rouje’s New Collab Is “90s New York Meets Parisian Girl”
Refinery29 - The J.Crew x Rouje Collab Is Here — & It’s Très, Très Chic

Social First Videos
2022 - 2025

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Select works from organic social-first campaigns

Credit Card Re-Launch
Spring 2024

National credit card re-brand, program expansion and bank transition

Press
PR Newswire - J.Crew Group Partners with Synchrony and Mastercard® for New Credit Card Program

Style For Decades ft. Diane Keaton, Michelle Yeoh, Aubrey Plaza, and Quinta Brunson
Spring 2023

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Spring campaign celebrating J.Crew’s 40-year anniversary

Press
Rolling Stone - ‘Style for Decades’: Fashion Icons Diane Keaton and Michelle Yeoh Star in J.Crew’s New Campaign

J.Crew Summer 2025
Summer 2025

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Summer campaign on the Sicilian coast, building excitement for "J.Crew A Mare" hotel collaboration with Masseria San Domenico hotel in Puglia, Italy

Press
Fashion Network - J.Crew launches beach club takeover in Italy

Apple Vision Pro App Launch
Spring 2024

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First-to-market Apple Vision Pro experiential virtual-reality styling and shopping app launch

Press
Vogue Business - This is what shopping looks like on Apple’s new mixed-reality headset
WWD - Mytheresa, J.Crew Set AR and VR Alternative Shopping Experience Via Apple Vision Pro
Business of Fashion - Fashion Is Already Trying to Cash In on Apple’s Vision Pro

Getting Dressed ft. Florence Pugh & Leslie Odom Jr
Spring 2022

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Spring campaign with Florence Pugh and Leslie Odom Jr

Press
Harper’s Bazaar - Florence Pugh Brings Star Power and Relatability to Her First Fashion Campaign
Nylon - Florence Pugh Gets Her First Fashion Campaign With J.Crew

A New York Legacy ft. Café Gitane
Spring 2025

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Spring campaign coinciding with first spring catalog launch since J.Crew’s print catalog revival

Press
Town & Country - J.Crew Launches Spring Edition of Newly Revived Print Catalog

Cashmere, On Pointe ft. New York City Ballet
Holiday 2023

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Holiday campaign with New York City Ballet dancers, launched alongside limited-edition NYCB apparel & accessories collaboration to celebrate the company’s 75th anniversary

Press
Who What Wear - J.Crew's Most Viral Sweater of the Season Is Finally Back in Stock

Style For Generations ft. Liya & Raee Kebede
Spring 2025

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Spring campaign for first spring catalog launch since J.Crew’s print catalog revival with friend of the brand Liya Kebede and daughter Raee

Press
Town & Country - J.Crew Launches Spring Edition of Newly Revived Print Catalog

A Summer To Remember ft. USA Olympic Swim Team
Summer 2024

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Summer campaign with 2024 USA Olympic Swim Team

Press
Business of Fashion - J.Crew’s Unorthodox Olympics Moment
WWD - USA Swimmers Model New J.Crew Swimwear Collection
WWD - J.Crew Channels ‘90s Swimwear for USA Swimming Collaboration

Icons Only ft. Lauren Hutton
Fall 2023

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Fall campaign celebrating J.Crew’s 40-year anniversary with friend of the brand Lauren Hutton

Press
Harper’s Bazaar - Lauren Hutton Styles Herself for J. Crew
Glamour - Lauren Hutton Shares Her Brilliant Style Advice With J. Crew
Fashion Gone Rogue - Lauren Hutton Inspires in J. Crew Icons Only Campaign